PPC/Paid Search Specialist

£ 35000
Date Posted:

Job description

PPC/Paid Search Executive

I am working with a respected and successful client in Wiltshire who are looking to recruit a PPC/Paid Search Specialist. You will join a technically gifted and highly motivated team and be responsible for managing a selection of clients PPC strategies. Hence, you should have a proven track record of building and managing paid search campaigns and have strong numerical and analytical skills.

Job Role & Responsibilities

  • Campaigns and remarketing as well as normal search and display campaigns
  • To keep up to date on latest PPC innovations and best practices
  • Take ownership of appointed clients PPC campaigns, working to the clients KPIs.
  • Ensure campaigns are fully optimized, seeking and implementing new growth opportunities and strategies
  • Actively use tools such as Google Analytics and Adwords editor to analyse and get into the PPC campaign performance
  • Ensure that the clients' expectations are met and exceeded.
  • Responsible for the delivery of multiple projects against agreed timescales. Working under pressure, you must also accurately record the hours worked against each client account.
  • Create monthly reports for each client, analysing month on month and year on year comparison data, providing actionable insight and areas for improvement.
  • Understand the concept of conversion rate optimisation practices, and how the onsite conversion rate can be influenced to improve performance.

Candidate Requirements:

  • Proven experience in managing both lead generation and ecommerce paid search campaigns.
  • Up to date knowledge and experience in managing Adwords Shopping is essential.
  • Google Adwords Certified. (Bing Certification is also desirable)
  • Excellent organisational skills with the ability to work under pressure and to tight deadlines.
  • Strong analytical & numerical skills and data driven mind-set.
  • Experience in Paid Social such as Facebook, Instagram & Twitter.
  • Experience of managing multiple campaigns at the same time across different verticals in Google platform.